Imagem capa - Women's dress display collocation skills por Maisie Holt

Women's dress display collocation skills

Women's wear is a very important part of the clothing industry. There are  many shops selling women's wear in the shopping mall. For the shops, the display  and matching of women's wear need certain skills. If you pay attention to some  skills when displaying women's clothes, you can easily attract the attention of  customers, and the sales of the store will become very good. So what are the  skills of women's display and collocation?

1. Display through color matching

Women's wear is the clothing category with the most color categories and  styles. For a women's clothing store, how to display these colorful colors  reasonably needs to follow certain rules. Broadly speaking, women's colors can  be classified by matching and contrasting colors. There is a comfortable feeling  to putting together women's clothes in the same color, but make sure they are in  the same color and different styles, otherwise they will look like they have  been in a warehouse. Using different contrasting colors to set off each other  can also achieve a good effect, such as using cool colors to set off warm  colors, the ratio of cool and warm colors at 3:7 is more appropriate.

2. Catch the attention of consumers by using the active area of the store

Active store area, that is, the area facing the direction of the flow of  people can be seen most easily. Because when female consumers enter the store,  they usually have a preconceived idea. Therefore, the product display in the  active area must be representative, such as the hot style, the main promotion,  promotion and so on. Don't take this small move lightly, it can boost sales a  lot.

3. Display through "models"

The model that says here, divide into static model and dynamic model two  kinds. Static model is the human model that most stores will adopt, through the  display of their clothes, so as to promote the sales of the same style of  clothing displayed beside the model; The dynamic model is the shop guide. They  can selectively wear the main promotion style or promotional style of the store,  so that when guiding the shopping, they can not only guide the consumers well,  but also add a bright color to the store image. At the same time, it is a good  way to reduce inventory. PS: Some people say that this trick only works if the  salesperson has a good figure, which is crazy, but still quite reasonable.

4. Product display in line with store decoration style

The decoration style and product display of a store represent the image of  the store to some extent, which is an important indicator to attract consumers  to enter the store and consume after entering the store. From the whole process  of opening women's clothing stores, store decoration is before store display, so  when carrying out store decoration, we should take into account the late store  display in advance; When the store is displayed, it is also necessary to match  the finished store decoration style. Clean and comfortable store environment,  combined with the above three women's wear store display skills, I believe that  consumers will be able to provide a relaxed and pleasant shopping  environment.Read more at:formal  dresses brisbane | special occasion  dresses